The sport French brand Lacoste, in collaboration with the conservation charity IUCN`s SOS, had agreed to produce a limited edition of polo T-shirts.
These T-shirts would have a logo of some endangered species, such as the kakapo, the Cao-Vit gibbon, the Javan rhino, the saola, the California condor, the vaquita, the roofed turtle, etc., instead of the iconic crocodile logo.
The logo of these endangered species remained with the same embroidery and color as the crocodile.
The globally recognized Lacoste logo was designed 85 years ago as an homage to Rene Lacoste, the founder of the Lacoste brand.
The collection was limited, and the number of T-shirts produced corresponded with the population number of each endangered species.
The profit of the sale was donated to the Conservation charity. You can find out more about the campaign on the official web page of Lacoste.